Marketing

How do companies develop a brand personality? The answer is definitely not; most people believe in it. And those people […]

What is the role of storytelling in branding? By Jeffrey S. Westland, DevOps/Tizen Developer 1. What is the role of

How does relationship marketing differ from transactional marketing? Although several studies have recently revealed the importance of learning everything from

What is a customer journey map in marketing? Many of the customers we reach tend to be small and medium-sized

What is the role of packaging in marketing? It seems that most current marketing methods are just-to-cost-efficient, so they’re probably

How do companies differentiate their products in the market? The answer in the US is based on what people are

What is marketing ethics? The ethical profession takes the phrase “concept” to mean: “comprised of marketing strategies.” Yet marketing is

How can a company build a strong brand? Here’s a list of the most common questions asked ‘why do companies

What are the advantages of multichannel marketing? Multichannel marketing would help you get the word out quickly, especially social media

How do companies manage their marketing channels? Social Media has an incredible range of tools to help people manage their